Consumers’ Awareness Toward Green Homes in Jaipur City

Ekta Singh; Princy Thomas

doi:10.69968/ijisem.2026v5i47-12

Authors

Ekta Singh Research Scholar IIS Deemed to be University, Jaipur
Princy Thomas Assistant Professor (SG) Department of Business Studies, IIS Deemed to be University, Jaipur

DOI:

https://doi.org/10.69968/ijisem.2026v5i47-12

Keywords:

Green Homes, Green Real Estate, Consumer Awareness, Sustainable Construction, Eco-Friendly Housing, Environmental Conservation

Abstract

India’s infrastructure sector is witnessing spectacular growth. The governmental initiatives in this direction are contributing to the growth of this sector. Due to deteriorating environmental conditions, Indians are shifting towards eco-friendly products. The area of green real estate is also showing active concern for the environment and environmental conservation. Rajasthan state is facing serious issues like climate change and water scarcity. Government of Rajasthan is promoting green practices, and the construction sector is also playing a role in minimising the impact on the environment by adopting green practices. The paper attempts to study and review the consumer’s awareness regarding benefits and features of green homes in Jaipur.

References

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