Digital Transformation of Business after COVID-19: Opportunities and Challenges.

  • 1 Department of Commerce St. Xavier’s College of Management and Technology.


Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. This transformation involves the adoption of new technologies, the rethinking of business processes, and the development of a digital culture. After the COVID-19 times, the physical and social contacts have rapidly lessened. Now it’s difficult to find businesses which do not have any digital integration into their business operations. It is the need of the hour for a digital transformation for every business be it small or large in the cutting-edge competition. The inculcation of new technological changes is critical for the business in order to run their business smoothly, be more customer centric, satisfy the needs of the customer and take more data driven decisions which will directly be reflected on the increased revenue of the business. This paper investigates the concept of digital transformation and argues that it is a necessary to be massively adopted by businesses. This paper focuses on opportunities and challenges faced by the businesses due to digital transformation after COVID-19 This paper is based on secondary data collected through various websites, journals, reports and governmental statistics.

Vol 3 Special Issue (2024)

Journal Details

   ISSN : 2583 – 7117

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