A Review on Digital Transformation: Cosmetic Industry

Aastha Chandel1 Dr. Namrata Gain2
  • 1 Research Scholar (Management) Bharti Vishwavidyalaya, Durg, Chhattisgarh.
  • 2Associate Professor, HOD (Management) Bharti Vishwavidyalaya, Durg, Chhattisgarh.


This review paper thoroughly investigates the influence of digital transformation on the cosmetic industry, dissecting the impact of technological advancements, shifts in consumer behavior, and the evolving landscape of marketing and sales strategies within the sector. By synthesizing key findings, the paper offers comprehensive insights into the industry's digital evolution and its ramifications for stakeholders. It explores how digitalization has revolutionized product development, distribution channels, and customer engagement, shaping new opportunities and challenges for cosmetics companies. Furthermore, the paper examines the role of social media, e-commerce platforms, and data analytics in driving innovation and fostering brand-consumer relationships. Through a systematic analysis of industry trends and case studies, the paper illuminates the pathways for success in the digital age while addressing potential pitfalls and areas for improvement

Vol 3 Special Issue (2024)

Journal Details

   ISSN : 2583 – 7117

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