In today’s ruthlessly competitive marketplace, the quality of the service provided is a crucial success factor. Providing high-quality service is crucial for every business to thrive in the current economic climate. Whether it’s health or life insurance, these companies are making their mark with ground breaking innovations, high-quality services and processes, affordable rates, policyholder protections, and more. These factors all have an impact on how customers see the services a company provides. The aim of this review to understand how the quality of the service impacts the growth and development of the Indian insurance sector. To attain this goal, several past researchers were reviewed and presented.With the help of this review, it was brought to conclusion that service quality plays a huge role in the growth and development of Indian insurance sector.